On August 25, the closing ceremony and award ceremony of the 2nd Xuzhou cultural and creative product design competition was held at Wanghu pavilion, the tourist service center of Yunlong lake scenic spot. Specially invited guests include the cultural and creative committee of the association of Chinese museums, the Palace Museum, the cultural relics bureau of Jiangsu province, and the Nanjing museum. Staff from Xuzhou municipal party committee publicity department, city talent office, city "mass entrepreneurship and innovation" competition office, city culture, broadcast and television new bureau, city tourism bureau, Xuzhou press media group and Xuzhou radio and television media group, and staff representative of Xuzhou cultural and museum system attended the ceremony. The ceremony was also attended by about 200 representatives, including winning authors and teachers and students from the universities in Xuzhou.

      "Win in Xuzhou" -- the second Xuzhou cultural and creative product design competition in 2018 is one of the "Win in Xuzhou" brand events with the theme of "Dancing Hanfeng, creating Xuzhou" and put Xuzhou museum as its main site. The competition has received extensive attention from domestic cultural and creative industry experts, provincial and municipal departments and college students. During the competition, Xuzhou museum has held "Cultural and Creative into the Campus" activities, "118" cultural and creative fair activities, "Win in Xuzhou" road show bar ——cultural and creative activities. The competition received a total of 450 entries from more than 20 provinces, cities and Taiwan, covering five categories: creative, creative tourism, creative literature, creative folk, creative life. The office of the organizing committee of the competition selected 32 winning works, including 1 gold medal, 3 silver medals, 8 bronze medals and 20 excellent prizes, by organizing expert evaluation, comprehensive reconsideration and public announcement.

      Xuzhou museum is the only cultural relics pilot unit in Jiangsu province to develop cultural creative products. In recent years, Xuzhou museum adheres to the concept of "cultural creative + + life", and deeply cooperates with social force, establishes a  mechanism with complementary advantages, mutual benefit and win-win cooperation, to broaden the cultural creative product development investment, design, production and marketing channels, and further explore the cultural relic resources, market resources, creativity, and market sharing, and support more outstanding works of outstanding cultural and creative talents really fall to the ground. At present, Xuzhou museum is working hard to build influential cultural creative product research and development demonstration base in Huaihai economic zone.

      The closing ceremony and award ceremony was presided over by Hanfeng, deputy director of Xuzhou cultural, broadcast and television bureau, and addressed by Gao Chengfu, director of Xuzhou cultural, broadcast and television bureau. Speech by Qiu Yongsheng, director of cultural and creative department of Nanjing museum; Special guests and leaders of relevant departments in Xuzhou issued certificates to the winning authors, and the winning representatives delivered acceptance speeches. Li Xiaojun, curator of Xuzhou museum, signed strategic cooperation agreements with four cultural and creative enterprises, including Beijing Baoli cultural and creative company, Hangzhou Wanshili group, Hangzhou Zhu Bingren cultural and art co., LTD., and Xuzhou Hanwu cultural development company. After the award ceremony, Yang Xiaobo, a cultural and creative expert from the Palace Museum, gave a lecture entitled "Cultural and Creative Product Research and Development Report of the Palace Museum".